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Our intelligence practice

Corporate intelligence to understand and compete better.

Not every decision needs the same kind of analysis. Our specialty is Competitive Intelligence; we extend it with market and ecosystem intelligence, strategic analysis, ongoing monitoring and Business Intelligence when the question requires internal data.

OUTSIDE · ENVIRONMENTINSIDE · ORGANISATION01 / CORECOMPETITIVEINTELLIGENCE02 / COREMARKET & ECOSYSTEMINTELLIGENCE03 / CORESTRATEGICINTELLIGENCE05 / SUPPORTBUSINESSINTELLIGENCEDECISION04 / OPERATIONS · INTELLIGENCE OPERATIONSOVER TIME →
Fig. 01 · Practice mapConceptual illustration

Our perspective

Understand outside. Interpret inside.

Competitive Intelligence studies the competitive environment and its observable changes. Business Intelligence analyzes authorized internal data to understand performance. They complement each other, but they are not the same.

AspectFocus · CoreCompetitive IntelligenceComplement · SupportBusiness Intelligence
SubjectThe competitive environment and its observable changes.The performance of the organization itself.
SourcesPublic, licensed, interviews with disclosed identity.Internal data authorized by the client.
Typical questionWhat is changing outside, and why does it matter?What does our data show, and under which definition?
ResultA reading of the environment, scenarios and signals to follow.Defined indicators and explained variances.

Let’s discuss your next question

What do you need to understand before your next decision?

Tell us about the market, the competitive move or the opportunity you are trying to understand. We can help you frame the question and assess a suitable research scope.