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SF/CIA · Journal

Ideas for reading change.

Competitive intelligence, markets, technology and complex systems. Ideas for questioning assumptions, connecting signals and understanding what comes next.

SF/CIA // FIELD NOTES 001ENTITYPRODUCTCUSTOMERCONTRACTFINANCESALESCOMPLIANCEOPERATIONSWHAT DOES IT MEAN?WE MAKE COMPLEXITY INTELLIGIBLE.
SF/CIA // FIELD NOTES 002SIGNAL01EVIDENCE02INFERENCE03HYPOTHESIS04DECISION05WE MAKE COMPLEXITY INTELLIGIBLE.
SF/CIA // FIELD NOTES 003VERIFICATIONINTEGRATIONGOVERNANCEOPERATIONABUNDANTSCARCEWE MAKE COMPLEXITY INTELLIGIBLE.
SF/CIA // FIELD NOTES 004WE MAKE COMPLEXITY INTELLIGIBLE.
Field notes 001 — 004Insights · Analysis · Research

02 / The reading room

Explore the ideas.

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04 articlesEditorial · 2026

Original conceptual essays by SF/CIA. They do not present completed empirical research or client results.

Follow the questions

The next advantage starts with a better question.

Do you have a competition, strategy or corporate intelligence challenge? Let’s talk about what you need to understand.