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How we work

From an opportunity to a new business capability.

Our approach connects research, design, technology and execution through a cycle of four moves. Each stage produces concrete results and lets you move on to the next with greater clarity.

01 / The cycle

Four moves, one continuous cycle.

Our approach connects research, design, technology and execution through a cycle of four moves.

Each stage produces concrete results and lets you move on to the next with greater clarity.

01 / 04

Understand

What is happening, and where are the opportunities?

We research the business, its processes, players, relationships and challenges. We integrate information and build a shared understanding of the problem.

ResultA well-defined challenge and identified, prioritized opportunities for improvement.

02 / 04

Redesign

What is the best way to achieve the result we want?

We explore alternatives to organize the work, make use of information and bring in new technologies. We assess their potential and design a viable solution.

ResultA new way of operating, designed around the value we want to create.

03 / 04

Implement

What do we need to build and put into operation?

We develop and integrate the necessary solutions, working directly with the client’s teams and validating how they perform in real conditions.

ResultA business capability implemented and ready to use.

04 / 04

Evolve

What results are we getting, and how can we improve them?

We measure impact, assess performance, identify lessons and make the necessary adjustments.

ResultA capability that keeps improving and adapts to the business’s needs.

A continuous cycle of value creation.

CONTINUOUS CYCLEBUSINESSCAPABILITYRESULTCHALLENGE DEFINEDNEW WAY OF OPERATINGCAPABILITY IN PLACECONTINUOUS IMPROVEMENT01UNDERSTAND02REDESIGN03IMPLEMENT04EVOLVE
Fig. 03 · Value-creation cycleUnderstand → Evolve

Every company can start where it needs it most.

Some organizations need to understand their problems and opportunities better. Others already have clear objectives and need to design a solution, implement artificial intelligence or improve capabilities that are already running.

Our support adapts to the starting point, priorities and available resources.

Where is your company?

  1. 01Understand
  2. 02Redesign
  3. 03Implement
  4. 04Evolve

Select the situation that best describes your company.

The goal of every engagement is to develop a new or improved business capability that can be used, measured and evolved.

02 / Our approach in practice

A company wants to respond to its customers faster and better.

Illustrative example: transforming service operations.

Imagine a company that receives hundreds of customer requests every day. Response times are long, teams work with scattered information and resolving each case means checking with several areas and systems.

Initial technology solution

An initial technology solution might be to implement a conversational assistant that answers the most frequent questions.

The SF/CIA approach

At SF/CIA we approach the challenge from a broader perspective: how can we develop a better customer service capability?

01 / 04

We understand the problem.

We research how requests arrive, who handles them, where delays occur and what information teams need.

We find, for example, that part of the problem lies in fragmented information, coordination between areas and the number of manual decisions needed to resolve each case.

02 / 04

We redesign the operation.

We design a new way to manage requests.

We organize information better, simplify steps, define responsibilities and establish how human teams and intelligent tools should work together.

03 / 04

We implement the solutions.

We integrate the necessary systems and develop AI agents that can look up information, classify requests, prepare responses, support decisions and carry out pre-authorized tasks.

Employees keep control over the decisions that require human judgment.

04 / 04

We measure and improve.

We assess response times, resolution rates, operating costs, service quality and customer satisfaction.

Based on the results, we adjust processes and improve the solutions.

INTEGRATED INFORMATIONINTEGRATED INFORMATION AND SYSTEMSCOORDINATION ACROSS AREASDELAYSMANUAL DECISIONSFRAGMENTED INFORMATIONAI AGENTSLOOKS UPCLASSIFIESDRAFTSEXECUTESAREA AINTAKEAREA BCLASSIFICATIONAREA CRESOLUTIONSYSTEMRESPONSEHUMAN JUDGMENTREQUESTSIMPACT INDICATORSRESPONSETIMERESOLUTIONRATEOPERATINGCOSTSSERVICEQUALITYCUSTOMERSATISFACTIONADJUSTMENTS01 · WE UNDERSTANDWHAT WE FIND02 · WE REDESIGNA NEW OPERATION03 · WE IMPLEMENTPEOPLE AND AI AGENTS04 · WE MEASURE AND IMPROVERESULTS AND ADJUSTMENTS
Fig. 04 · Transforming service operationsIllustrative example · No real data

What does the company gain?

A more agile, coordinated and scalable service capability, backed by integrated information, better processes and artificial intelligence tools.

The transformation lies in improving how the whole service works, beyond adding a technology tool.

The same approach applies to processes

  • Commercial
  • Financial
  • Administrative
  • Logistics
  • Knowledge management
  • Decision-making

The same approach can be applied to commercial, financial, administrative, logistics, knowledge management and decision-making processes.

03 / How we can work together

Three engagement models for different business needs.

Every organization has different challenges, capabilities and priorities.

That is why we offer three ways of working with SF/CIA, from engagements focused on discovering opportunities to implementation missions and ongoing support.

Where is your company today?

01 / 03Suggested

Discovery & Design Lab

Discover before you invest.

An intensive, collaborative process to understand a business challenge, explore opportunities and design possible solutions.

We bring together the organization’s key people, research relevant information and use analysis and design tools to build well-grounded alternatives.

  • Understand: included
  • Redesign: included
  • Implement: not included
  • Evolve: not included
When is it right?
When your company has identified a problem or opportunity but needs to understand its causes better, evaluate options and decide where to invest its resources.
What do we do?
We research the challenge, analyze the business, identify opportunities, design alternatives and assess their technical and business feasibility.
What do you get?
A clearly defined opportunity, a well-grounded solution proposal, an initial estimate of its potential and a path forward.
Explore a lab for your company
02 / 03Suggested

Transformation Mission

From design to a working capability.

We form a multidisciplinary team that works directly with your organization to design, develop and implement a concrete business solution.

We bring together intelligence, organizational design, artificial intelligence engineering and implementation management.

The work is done alongside the client’s teams, with defined objectives, owners, deliverables and success criteria.

  • Understand: not included
  • Redesign: included
  • Implement: included
  • Evolve: not included
When is it right?
When your company has an identified opportunity and wants to turn it into a real solution that improves its operations or develops a new capability.
What do we do?
We design the solution, develop its components, integrate systems, run tests and support its go-live.
What do you get?
An implemented solution, assessed in real conditions, with indicators and mechanisms for its use and monitoring.
See how a mission works
03 / 03Suggested

Continuous Operation & Evolution

Make sure value grows over time.

We support implemented capabilities to maintain their performance, assess their results and develop improvements.

We set up monitoring, evaluation and governance mechanisms that allow solutions to adapt to the business’s needs.

  • Understand: not included
  • Redesign: not included
  • Implement: partial
  • Evolve: included
When is it right?
When your organization already uses AI solutions or digital capabilities and wants to ensure their reliability, improve their performance and expand the value they create.
What do we do?
We monitor results, assess performance, act on improvement opportunities, adjust solutions and support their evolution.
What do you get?
Reliable, up-to-date business capabilities focused on creating value over time.
Let’s talk about the support you need

Let’s talk about your company’s future

Transformation is measured by what your company is now able to do.

Every organization has opportunities still to be discovered, processes that can work better and new capabilities that can be developed.

We can start with a conversation about your organization’s challenges, the opportunities you want to explore and the results you want to achieve.

  1. 01What could your company do better?
  2. 02What could it do differently?
  3. 03What could it do that is not yet possible today?

Let’s find out together.